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Brand Identity: What Factors Make a Good Logo?
There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors.
What makes brand identity design the most challenging is the fact that the icon you’ve designed is usually the first and last thing a person sees during their experience with the brand. There are many things that factor into making a successful, everlasting icon that can (and hopefully will) be used for decades to come. One of my favorite designers, David Airey, summarizes it best:
The Art of Logo Design | Off Book | PBS
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
Jay-Z a Graphic Designer?
Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center.
Their new identity… Designed by JAY-Z. Say what?!?!?!
That was my first reaction when I read the headlines. But I actually like the new identity. I think it fits well with the attitude the New York borough exudes.
New Project Added—Bridal Shower Invitation
Check out the newest project added to my portfolio. My cousin Jamie needed a bridal shower invitation designed. But, not just any invitation, a Made in Detroit themed invitation.
Detroit Tigers 2012 Commercials
Sure is nice to see Detroit teams getting some opportunities off the ball field. Love the Verlander “Perfect Club” commercial. What is your favorite?
Design Inspiration for the Right-Minded
Believe it or not, creative people sometimes hit a brick wall. Creativity isn’t something that can always be turned on at a flick of a switch. Sad, but true. Every designer goes through these blocks and I’m sure every designer has their own way of getting back on track.
For me, I take a step back from what I’m working on (or lack thereof) and try to get back on track by reading my favorite blog, looking at my favorite design magazines, or flipping through works of art on my favorite website.
Communication Arts
Communication Arts magazine (a.k.a Comm Arts) is a publication by designers for designers. The publication generates five magazines a year, each focusing on a specific area of creativity.
- Typography
- Advertising
- Design
- Illustration
- Photography
WWII Poster: Keep Calm and Carry On
This is a great story of how graphic design improved morale during World War II. Simple phrases accompanied by a familiar symbol, this is the story of three posters made during World War II to help reassure the citizens of Britain of a good outcome as the war grew more dangerous.
Thanks Jacque for finding this video and sharing it with me!