Brand Identity: What Factors Make a Good Logo?
29th September 2012 by Nick Conflitti
There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…
The Art of Logo Design | Off Book | PBS
18th July 2012 by Nick Conflitti
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ. Read more…
New Project Added—Style Trader Website
17th July 2012 by Nick Conflitti
Check out the newest project added to my portfolio. Entrepreneur, Taylor Bond, is opening a new resale store named, Style Trader™. Read more…

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