In the News
I find it amazing that a branding campaign introduced four years ago is still making headline news. It is not good news, it is not even a good logo *cough. BUT this just proves how much impact a design can have on the world. The London 2012 Olympic logo, which looks like something out of a Saved by the Bell episode, is making controversial news this week. The country of Iran has threatened to boycott the 2012 summer Olympic games because they are offended by the logo (you’re not alone). Iran claims the logo does not read “2012” but instead reads “ZION” which Iran says represents a veiled pro-Israeli conspiracy.” (full article found at guardian.co.uk article.)