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Coca Cola

Brand Identity: What Factors Make a Good Logo?

On 29, Sep 2012 | No Comments | In Brand Identity, Video | By Nick Conflitti

There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…

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Coca Cola Blunder. Again? Really?

On 03, Dec 2011 | No Comments | In Brand Identity | By Nick Conflitti

Hasn’t Coca Cola learned their lesson about changing their product? In 1985 Coca Cola introduced a new formula for their soda, which only lasted a Read more…

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