I am a believer in designing with data. I’m also a firm believer that, if you research something to no end, the design becomes reactionary rather than visionary. Data and creativity need to work hand-in-hand. Read more…
I need creative outlets to stay sharp
When you spend your time trying to solve problems through creativity, it’s a little like being a wizard—you can’t just conjure something out of thin air without the right talents in your DNA. Creative people are just different, plain and simple. Our brains are wired differently. We think differently, act differently and see things differently. What we do takes constant thought, struggle, and self-criticism. And it’s exhausting.
As a professional in the creative industry, it’s important to be influenced by our surroundings. After all, our goal as designers, developers, writers and strategists is to influence people. It is our job to elicit a reaction or emotion out of people after they’ve consumed something we’ve created—all with the hope that our audience buys a product, tells a friend, successfully fills out a form or tweets something about us.
There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors.
What makes brand identity design the most challenging is the fact that the icon you’ve designed is usually the first and last thing a person sees during their experience with the brand. There are many things that factor into making a successful, everlasting icon that can (and hopefully will) be used for decades to come. One of my favorite designers, David Airey, summarizes it best:
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center.
Their new identity… Designed by JAY-Z. Say what?!?!?!
That was my first reaction when I read the headlines. But I actually like the new identity. I think it fits well with the attitude the New York borough exudes.
Believe it or not, creative people sometimes hit a brick wall. Creativity isn’t something that can always be turned on at a flick of a switch. Sad, but true. Every designer goes through these blocks and I’m sure every designer has their own way of getting back on track.
For me, I take a step back from what I’m working on (or lack thereof) and try to get back on track by reading my favorite blog, looking at my favorite design magazines, or flipping through works of art on my favorite website.
Communication Arts magazine (a.k.a Comm Arts) is a publication by designers for designers. The publication generates five magazines a year, each focusing on a specific area of creativity.