Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center.
Their new identity… Designed by JAY-Z. Say what?!?!?!
That was my first reaction when I read the headlines. But I actually like the new identity. I think it fits well with the attitude the New York borough exudes.