I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
jcpenny rebrand
The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.
Rebrand: DC Comics
I love this redesign. The concept behind the “DC” wordmark is spot-on. You be the judge. Below is an article from DC Comics website by blogger Brandy Phillips on the redesign.
The Detroit Tigers’ Old English D
If you’re like me, the Old English D represents many things; toughness, the Detroit Tigers, and it represents the motor city as a whole. In a recent episode of Detroit Tigers weekly, Justin White and Ryan Field explained the history of the Detroit Tigers organization’s link with the Old English D.
The Evolution of Superbowl Logos
The Superbowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As a designer I love seeing the event’s branding evolve from year-to-year. Shown here are a handful of Superbowl identities including this year’s–Superbowl 45. If you continue to the link that is cited, it is very interesting to see the variety of typeface selections. Ranging from decorative, to slab serif, to sans serif–each year’s identity is specific to the site where the Superbowl is hosted. Some choices wise, others… Not so much. See for yourself, and feel free to comment.
Images found at Chris Creamer’s website
United States’ 2022 World Cup Bid
Now this is the Pentagram we love. I loved the concept and every detail that was put into the United States’ bid to host the 2022 World Cup. I am very disappointed that the World Cup is not going to be coming to America in 2022. I already had room reservations in Los Angeles and everything. I guess there is always 2026.
Check out more photos of the presentation at Pentagram.com