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The Art of Logo Design | Off Book | PBS
On 18, Jul 2012 | 3 Comments | In Brand Identity, Video | By Nick Conflitti
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ. Read more…
jcpenny rebrand
On 04, Feb 2012 | 3 Comments | In Brand Identity | By Nick Conflitti
The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by Read more…
Rebrand: DC Comics
On 23, Jan 2012 | No Comments | In Brand Identity, Popular Culture, Type Design | By Nick Conflitti
I love this redesign. The concept behind the “DC” wordmark is spot-on. You be the judge. Below is an article from DC Comics website by blogger Brandy Phillips on the redesign. Read more…
The Detroit Tigers’ Old English D
On 01, May 2011 | 12 Comments | In Brand Identity, Detroit, Sports | By Nick Conflitti
If you’re like me, the Old English D represents many things; toughness, the Detroit Tigers, and it represents the motor city as a whole. Read more…
The Evolution of Superbowl Logos
On 06, Feb 2011 | No Comments | In Brand Identity | By Nick Conflitti
The Superbowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As a designer I love seeing the event’s branding evolve from year-to-year. Shown here are a handful of Superbowl identities including this year’s–Superbowl 45. If you continue to the link that is cited, it is very interesting to see the variety of typeface selections. Ranging from decorative, to slab serif, to sans serif–each year’s identity is specific to the site where the Superbowl is hosted. Some choices wise, others… Not so much. See for yourself, and feel free to comment.
Images found at Chris Creamer’s website
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