The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.
Four Year Old London 2012 Olympic Logo
In the News
I find it amazing that a branding campaign introduced four years ago is still making headline news. It is not good news, it is not even a good logo *cough. BUT this just proves how much impact a design can have on the world. The London 2012 Olympic logo, which looks like something out of a Saved by the Bell episode, is making controversial news this week. The country of Iran has threatened to boycott the 2012 summer Olympic games because they are offended by the logo (you’re not alone). Iran claims the logo does not read “2012” but instead reads “ZION” which Iran says represents a veiled pro-Israeli conspiracy.” (full article found at guardian.co.uk article.)
The Evolution of Superbowl Logos
The Superbowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As a designer I love seeing the event’s branding evolve from year-to-year. Shown here are a handful of Superbowl identities including this year’s–Superbowl 45. If you continue to the link that is cited, it is very interesting to see the variety of typeface selections. Ranging from decorative, to slab serif, to sans serif–each year’s identity is specific to the site where the Superbowl is hosted. Some choices wise, others… Not so much. See for yourself, and feel free to comment.
Images found at Chris Creamer’s website
Imported from Detroit
This was by far my favorite commercial of the Superbowl. Showing Detroit in the right light. It was classy, smart, and it makes me proud to be from the Detroit area. Everything that makes Detroit special was in this commercial. To name a few: The Spirit of Detroit statue, the Joe Louis bronze fist, a skyline view from the Belle Isle bridge, the FOX Theatre, and Diego Rivera’s “Detroit Industry” murals (my personal favorite.) It is a shame that so many people around the country do not understand the history of all that our city has been through, and how much beauty still lives here.
United States’ 2022 World Cup Bid
Now this is the Pentagram we love. I loved the concept and every detail that was put into the United States’ bid to host the 2022 World Cup. I am very disappointed that the World Cup is not going to be coming to America in 2022. I already had room reservations in Los Angeles and everything. I guess there is always 2026.
Check out more photos of the presentation at Pentagram.com