design
New Project Added—Style Trader Website
On 17, Jul 2012 | No Comments | In Personal News | By Nick Conflitti
Check out the newest project added to my portfolio. Entrepreneur, Taylor Bond, is opening a new resale store named, Style Trader™. Read more…
jcpenny rebrand
On 04, Feb 2012 | 3 Comments | In Brand Identity | By Nick Conflitti
The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by Read more…
Four Year Old London 2012 Olympic Logo
On 05, Mar 2011 | One Comment | In Brand Identity | By Nick Conflitti
In the News
I find it amazing that a branding campaign introduced four years ago is still making headline news. It is not good news, it is not even a good logo *cough. BUT this just proves how much impact a design can have on the world. The London 2012 Olympic logo, which looks like something out of a Saved by the Bell episode, is making controversial news this week. The country of Iran has threatened to boycott the 2012 summer Olympic games because they are offended by the logo (you’re not alone). Iran claims the logo does not read “2012″ but instead reads “ZION” which Iran says represents a veiled pro-Israeli conspiracy.” (full article found at guardian.co.uk article.)
How did we get to this point? Did Iran just now realize–four years later–that this resembles a symbol in which they dislike? Why wait four years to voice your opinion?
The Design
I wonder how the branding specialists at Wolff Olins came to the conclusion of a logo that looks like something Zack Morris and the gang whipped up for a school dance. I found a breakdown of the logo by the design firm that had strategically filled the spaces of the logo with different outlines of fields that would seen at the Olympic games (i.e. tennis court, basketball court, swimming pool, etc.) To say the least it was a stretch. I interpreted it as if the designers intended people to realize on their own that the shapes created by the numbers “2012″ were representations of these different fields. Interesting concept, but poorly executed.
Take a look at some of the ways they are applying the logo below. (branding images found at WolffOlins.com, and one of my favorite blogs, Logo Design Love
The Evolution of Superbowl Logos
On 06, Feb 2011 | No Comments | In Brand Identity | By Nick Conflitti
The Superbowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As a designer I love seeing the event’s branding evolve from year-to-year. Shown here are a handful of Superbowl identities including this year’s–Superbowl 45. If you continue to the link that is cited, it is very interesting to see the variety of typeface selections. Ranging from decorative, to slab serif, to sans serif–each year’s identity is specific to the site where the Superbowl is hosted. Some choices wise, others… Not so much. See for yourself, and feel free to comment.
Images found at Chris Creamer’s website
Imported from Detroit
On 06, Feb 2011 | 2 Comments | In Detroit, Motion Graphics | By Nick Conflitti
This was by far my favorite commercial of the Superbowl. Showing Detroit in the right light. It was classy, smart, and it makes me proud to be from the Detroit area. Everything that makes Detroit special was in this commercial. To name a few: The Spirit of Detroit statue, the Joe Louis bronze fist, a skyline view from the Belle Isle bridge, the FOX Theatre, and Diego Rivera’s “Detroit Industry” murals (my personal favorite.) It is a shame that so many people around the country do not understand the history of all that our city has been through, and how much beauty still lives here.
Hiring Me
E-mail
Résumé
RSS
Twitter
LinkedIn
Flickr
Recent Comments