There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…
The NCAA March Madness road to the final four is possibly the most exciting playoff system in all of sports. The NCAA itself is arguably more popular than its counterparts of professional sports: the NFL, MLB, NHL, NBA, and yes soccer lovers, the MLS.
Now, there are many things I learned as I watched the NCAA basketball tournament over the last 4 weeks. The final product of the tournament is not always the best (way to shoot 18% from the field Butler). College cheerleaders aren’t as good-looking as the dance team. And the NCAA LOGO STINKS!
I found myself paying more attention to the poor composition of the typography rather than the game that was being played. Has the NCAA lettering always been off center like this? Some might argue that the designer was practicing the rule of thirds. *Hint* that usually works best when there are other objects within the composition. Maybe the designer was hoping the bevel and embossed Web 2.0 effect would distract people from noticing the off center atrocity?
This was by far my favorite commercial of the Superbowl. Showing Detroit in the right light. It was classy, smart, and it makes me proud to be from the Detroit area. Everything that makes Detroit special was in this commercial. To name a few: The Spirit of Detroit statue, the Joe Louis bronze fist, a skyline view from the Belle Isle bridge, the FOX Theatre, and Diego Rivera’s “Detroit Industry” murals (my personal favorite.) It is a shame that so many people around the country do not understand the history of all that our city has been through, and how much beauty still lives here.