It has been a busy and exciting year. I have uploaded some of my newest work that I have completed over the last year. The new projects include the following… Read More
The Art of Logo Design | Off Book | PBS
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
Jay-Z a Graphic Designer?
Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center.
Their new identity… Designed by JAY-Z. Say what?!?!?!
That was my first reaction when I read the headlines. But I actually like the new identity. I think it fits well with the attitude the New York borough exudes.
jcpenny rebrand
The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.
Rebrand: DC Comics
I love this redesign. The concept behind the “DC” wordmark is spot-on. You be the judge. Below is an article from DC Comics website by blogger Brandy Phillips on the redesign.
Coca Cola Blunder. Again? Really?
Hasn’t Coca Cola learned their lesson about changing their product? In 1985 Coca Cola introduced a new formula for their soda, which only lasted a Read More
Trending Throwback Logos
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A co-worker of mine sent this link around our Art Department today. Lots of companies are apparently going back to brand identities that are decades old (as a special promotion). Sadly I haven’t seen these in any of the stores I shop in for groceries. Has anybody seen the resurgence of throwback logos in their stores? My personal favorite is the old Pepsi logo/commercial. Thanks for the link Emily!