A great example of why a company’s logo MUST be simple. The more simple it is, the more memorable it is.
Honest Logos by Viktor Hertz
This is an awesome set of Flickr photos by Viktor Hertz …
An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.