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Brand Identity: What Factors Make a Good Logo?

On 29, Sep 2012 | No Comments | In Brand Identity, Video | By Nick Conflitti

There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…

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The Art of Logo Design | Off Book | PBS

On 18, Jul 2012 | 3 Comments | In Brand Identity, Video | By Nick Conflitti

I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ. Read more…

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Detroit Tigers 2012 Commercials

On 07, Apr 2012 | No Comments | In Commercial, Detroit, Sports | By Nick Conflitti

Sure is nice to see Detroit teams getting some opportunities off the ball field. Love the Verlander “Perfect Club” commercial. What is your favorite? Read more…

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WWII Poster: Keep Calm and Carry On

This is a great story of how graphic design improved morale during World War II. Simple phrases accompanied by a familiar symbol, Read more…

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Superbowl Commercials 2012

Its that time of year again folks. The day where every graphic designer, ad man, and marketing professional is glued to the TV. Listed in my blog’s first poll are my top ten favorites of the night’s commercials in order from 1-10. Read more…

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