Good writing is clear, useful, and friendly. Some sentences may be a little plain or just the facts, ma’am , but that’s okay. A straightforward tone rarely hurts the reading experience, as long as the information is accurate.
A Video Post Format
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Brand Identity: What Factors Make a Good Logo?
There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors.
What makes brand identity design the most challenging is the fact that the icon you’ve designed is usually the first and last thing a person sees during their experience with the brand. There are many things that factor into making a successful, everlasting icon that can (and hopefully will) be used for decades to come. One of my favorite designers, David Airey, summarizes it best:
The Art of Logo Design | Off Book | PBS
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
Detroit Tigers 2012 Commercials
Sure is nice to see Detroit teams getting some opportunities off the ball field. Love the Verlander “Perfect Club” commercial. What is your favorite?
WWII Poster: Keep Calm and Carry On
This is a great story of how graphic design improved morale during World War II. Simple phrases accompanied by a familiar symbol, this is the story of three posters made during World War II to help reassure the citizens of Britain of a good outcome as the war grew more dangerous.
Thanks Jacque for finding this video and sharing it with me!
Fresh Impressions on Brandmarks (from a 5-year-old)
A great example of why a company’s logo MUST be simple. The more simple it is, the more memorable it is.
100 Years of Fashion in 100 Seconds
So cool. Thought it was worth a share.
World’s Largest Water Balloon Fight
“At 11:55pm on August 26th, CSF and the people of UK shattered a world record. Nearly 9,000 people showed up late Friday night at the Johnson Center Fields to be a part of he largest water balloon fight of all time.”
This would be so much fun. Had to share with everyone.
Splitscreen: A Love Story
Splitscreen: A Love Story from JW Griffiths shot on a Nokia N8.
This is an amazing demonstration of art direction, production, and post production work. Well done.