Brand Identity
Brand Identity: What Factors Make a Good Logo?
On 29, Sep 2012 | No Comments | In Brand Identity, Video | By Nick Conflitti
There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…
The Art of Logo Design | Off Book | PBS
On 18, Jul 2012 | 3 Comments | In Brand Identity, Video | By Nick Conflitti
I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ. Read more…
Jay-Z a Graphic Designer?
On 05, May 2012 | 3 Comments | In Brand Identity, Sports, Type Design | By Nick Conflitti
Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center. Read more…
jcpenny rebrand
On 04, Feb 2012 | 3 Comments | In Brand Identity | By Nick Conflitti
The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by Read more…
Fresh Impressions on Brandmarks (from my 5-year-old)
On 30, Jan 2012 | No Comments | In Brand Identity, Video | By Nick Conflitti
A great example of why a company’s logo MUST be simple. The more simple it is, the more memorable it is. Read more…
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