Brand Identity: What Factors Make a Good Logo?

There are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out of all of the areas, my favorite by far is brand identity design. There is a certain thrill and satisfaction that comes with designing an iconic symbol for a company. That company has put their faith in you to design the face for their entire organization and to differentiate their brand from their competitors. Read more…

Tags | branding, Coca Cola, David Airey, Logo Design

The Art of Logo Design | Off Book | PBS

I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ. Read more…

Tags | Brand Identity, design process, documentary, Gerard Huerta, Kelli Anderson, logo, Off Book, PBS, Sagi Haviv, Stephen Heller

New Project Added—Style Trader Website

Check out the newest project added to my portfolio. Entrepreneur, Taylor Bond, is opening a new resale store named, Style Trader™. Read more…

Tags | design, development, jeremy sell, Nick Conflitti, re:group, style trader, tom hollyer, website launch

Working on site

My apologies to my visitors. I am currently doing some update to my personal site. It will look a little goofy for a little while. But it will be fixed in the next few hours. Thank you for your patience.

Update: Updates completed. Thanks for your patience. Stay tuned for more projects to be added soon from my work at re:group.

Tags | Site maintenance, updating, wordpress

Jay-Z a Graphic Designer?

Just released this week, the newest team in the NBA has released their new identity. The former New Jersey Nets, now the Brooklyn Nets, are crossing the Lincoln Highway to their new home in Brooklyn, the Barclays Center. Read more…

Tags | basketball, Brand Identity, Brooklyn Nets, Jay-Z, NBA, New Jersey Nets