I love when a new short-documentary comes out about brand identity design–especially when high-profile designers backup the very philosophies I preach to clients. Hearing other professionals reiterate my philosophies towards identities helps remind me I am still sane–even though some clients would beg to differ.
I would love to start making it a mandatory process of showing these kinds of videos to clients before a creative brief is even written. This would help in reminding the client that their company’s logo shouldn’t represent every facet of the company (I cannot stress this enough.) It is meant to intrigue and penetrate someone’s mind to get their attention and make them remember you. It should represent your company’s persona; How you look, how you act, how you speak.
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
- Stephen Heller, http://www.hellerbooks.com/
- Sagi Haviv, http://sagihaviv.com/
- Kelli Anderson, http://kellianderson.com/
- Gerard Huerta, http://www.gerardhuerta.com/
- Mindthings: http://www.mindthings.net/
- Hogan Grip: http://freemusicarchive.org/music/Hogan_Grip/
- Diamos Roll: http://soundcloud.com/diamos-roll/
- Junior85: http://freemusicarchive.org/music/junior85/
- Statue of Diveo: http://www.jamendo.com/en/artist/352814/statueofdiveo